What's traditionally been used
Mediterranean and Levantine hair-care has leaned on three plants for as long as written records exist: rosemary, laurel berry oil, and olive oil. They were used long before any modern cosmetic-industry claim was attached to them, mostly as part of weekly bathing rituals rather than targeted treatments. Modern published research on rosemary specifically has been encouraging - small clinical comparisons of dilute rosemary oil with topical minoxidil have shown comparable scalp-coverage results over months of consistent use - but the literature is not large enough for us to make medical claims, and we don't. The products on this page are formulated around the traditional ingredients without making promises about results.
Why we ask you to patch-test rosemary
Rosemary essential oil is a potent active. Some people experience a brief warm tingling on the scalp that fades within minutes; others find the same sensation uncomfortable. A small minority report itching or redness, especially on already-irritated scalps. Always patch-test on a small section of scalp behind the ear before regular use - apply a drop, leave for a few hours, wash off, and only proceed if there's no reaction. People with eczema, psoriasis or seborrheic dermatitis on the scalp should consult a dermatologist before starting any rosemary product, including ours.